Startup Spotlight: Orient Box
Real Food, Real Impact – Empowering Women Through Authentic Middle Eastern Cuisine
In today’s fast-paced world, it’s easy to forget the value of a home-cooked meal—not just for its flavor, but for the culture, story, and care it carries. Orient Box was created to bring that experience back to life, while solving a deeper challenge that lies far beyond the kitchen.
“At Orient Box, we are addressing two interconnected challenges: the lack of job opportunities for foreign-born women in Sweden, and the limited access to authentic, home-cooked Middle Eastern meals for busy individuals and families.”
— Yosef Owad, Founder of Orient Box
🧠 The Problem
In Sweden, many immigrant women—especially those with strong culinary skills—face structural and cultural barriers to entering the labor market. Despite their talent and experience, they often remain excluded from meaningful employment.
At the same time, families and individuals are looking for nutritious, affordable food that reflects true traditions—not industrial takeout or factory-prepared meals. There’s a growing demand for something more human.
💡 The Solution
Orient Box is a social-impact-driven food business that empowers foreign-born women to prepare and sell authentic Middle Eastern meals through a subscription-based model. Each meal box is handcrafted using traditional recipes, delivering not just food—but heritage, pride, and purpose.
“Our food isn’t just inspired by Middle Eastern cuisine — it is Middle Eastern cuisine, prepared by women who grew up with these flavors and traditions. That authenticity is felt in every bite.”
— Yosef Owad
But authenticity isn’t the only thing that sets Orient Box apart. Every recipe is developed in collaboration with a licensed dietitian to ensure the meals are both delicious and balanced—making Orient Box a rare combination of tradition, taste, and nutrition.
🔧 Where They Are Now
Orient Box has already moved beyond the idea phase. With successful pilot testing and a pre-launch completed, the team has validated its business model with paying customers and received glowing feedback.
Today, they are focused on scaling operations in a sustainable way. That includes:
Expanding kitchen partnerships
Increasing delivery capacity
Strengthening internal processes
Launching strategic marketing campaigns
And, most importantly, creating even more job opportunities for foreign-born women
“We’ve built strong routines, proven our concept, and we’re now ready to scale. But we’ll do it without compromising what matters—authenticity, quality, and social impact.”
🤝 How Lynkrr Helped
Lynkrr has been a key partner in helping Orient Box grow from vision to venture.
“Lynkrr has been an essential partner in turning our vision into a reality. They helped us refine our business model, navigate strategic decisions, and structure everything from day one.”
— Yosef Owad
Lynkrr’s role wasn’t just advisory. They also provided strategic investments, infrastructure support, and access to a wider business network—accelerating Orient Box’s launch and helping position it for long-term success.
“Through this partnership, we’ve been able to invest in critical infrastructure, expand our team, and communicate our mission more clearly. Their contribution—both strategic and financial—has been invaluable.”
🌍 What’s Next
Orient Box is now on a mission to reach more families across Sweden, introduce new meal options, and empower more women through meaningful employment.
It’s not just about good food. It’s about dignity. It’s about heritage. And it’s about creating an ecosystem where inclusion and entrepreneurship go hand in hand.
Follow Orient Box to support their journey, enjoy meals with a story, and be part of a growing movement that’s changing lives—one box at a time.
