Privacy Policy

1. Who we are and how to contact us

This Privacy Policy describes how Lynkrr AB (“Lynkrr”, “we”, “us” or “our”) processes personal data when you visit lynkrr.se, contact us, book a consultation, or use our business services.

For the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”) and the Swedish Data Protection Act (dataskyddslagen, SFS 2018:218), Lynkrr AB is the data controllerresponsible for your personal data.

If you have any questions about this policy or about how we handle your personal data, please contact us using the details above. We have not appointed a Data Protection Officer, as we are not legally required to do so; enquiries about data protection are handled by our management team.

2. The personal data we collect

We collect personal data in three ways:

• Data you give us directly — when you fill in a form, book a consultation, email, call or message us, request a resource, or become a client.
• Data we collect automatically — when you browse our website, through cookies and similar technologies and our server logs (see section 3).
• Data we receive from third parties — for example from our scheduling, advertising and analytics providers, or from public registers such as Bolagsverket when we carry out checks on prospective clients.

The categories of personal data we may process are:

We do not intentionally collect special categories of personal data (such as data about health, religion or political opinions) through our website. Please do not send us such information unless we specifically ask for it.

3. Cookies and similar technologies

A cookie is a small text file placed on your device when you visit a website. We and our partners also use similar technologies such as pixels and tags. We use them to keep our website working, to understand how it is used, and to measure our advertising.

When you first visit our website, our cookie banner lets you accept or reject non-essential cookies. Analytics and advertising cookies are only set if you consent to them. You can change or withdraw your choice at any time through the cookie settings on our website, and you can block or delete cookies through your browser settings. The cookies we use fall into the following categories:

Our website also loads fonts from Google Fonts. When it does, your browser contacts Google’s servers, which receive your IP address so the fonts can be delivered. You can opt out of personalised Google advertising at adssettings.google.com and manage Meta ad preferences in your Facebook or Instagram account settings.

4. Why we use your data and our legal basis

We only process your personal data when the law allows us to. In most cases we rely on one of the following legal bases under Article 6 of the GDPR: performance of a contract, compliance with a legal obligation, your consent, or our legitimate interests (provided these are not overridden by your rights). The table below sets out what we do and why.

Where we rely on our legitimate interests, we have carried out a balancing assessment to make sure our interests do not override your rights and freedoms. You can ask us for more information about this assessment at any time.

5. Marketing communications and downloadable resources

From time to time we may offer free downloadable resources — such as guides, templates or checklists — and we may send newsletters or other marketing communications about our services.

If you ask to download a resource or sign up for our communications, we will ask for your email address and your explicit consent to contact you. We will tell you clearly what you are signing up for. Every marketing email we send includes an easy way to unsubscribe, and you can withdraw your consent at any time by clicking that link or emailing us at info@lynkrr.se. Withdrawing your consent does not affect any communications we sent before you withdrew it.

We do not sell, rent or trade your contact details, and we do not share them with third parties for their own marketing.

6. Who we share your data with

We treat your personal data as confidential. We do not sell it. We share it only in the following limited circumstances:

• Service providers (processors) who help us run our business and website and who process personal data on our behalf, under a written data processing agreement and only on our instructions. These currently include:
  • Vercel Inc. — website hosting and infrastructure.
  • Calendly LLC — consultation scheduling and booking.
  • Google (Google Ireland Limited / Google LLC) — website fonts and, subject to your consent, analytics and advertising.
  • Meta Platforms Ireland Limited — subject to your consent, advertising and campaign measurement.
  • The email, communication and customer-management tools we use to correspond with you and manage our relationship.
• Professional advisers — such as our own auditors, lawyers, banks and insurers — where this is necessary and proportionate.
• Public authorities — such as Skatteverket, Bolagsverket, courts and regulators — where we are required to do so by law, including under our accounting and anti-money-laundering obligations.
• A buyer or successor — if Lynkrr AB is involved in a merger, acquisition or sale of assets, in which case your data may be transferred subject to the protections in this policy.

7. International data transfers

We aim to keep your personal data within the European Economic Area (EEA). However, some of our service providers — including Vercel, Calendly, Google and Meta — are based in, or process data in, the United States.

Whenever we transfer personal data outside the EEA, we make sure it is protected by an appropriate safeguard recognised under the GDPR. This means the recipient is either certified under the EU–US Data Privacy Framework, or the transfer is governed by the European Commission’s Standard Contractual Clauses, together with additional safeguards where needed. You can ask us for a copy of the relevant safeguards by contacting us.

8. How long we keep your data

We keep your personal data only for as long as we need it for the purposes set out in this policy, or for as long as the law requires. When we no longer need it, we securely delete or anonymise it. Our main retention periods are:

9. How we keep your data secure

We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it against loss, misuse, unauthorised access, disclosure or alteration. These measures include encrypted connections (HTTPS), access controls that limit who within Lynkrr can see your data, confidentiality obligations for everyone who works with us, and the careful selection of service providers who can demonstrate adequate security.

No method of transmission over the internet is ever completely secure. If a personal data breach occurs that is likely to result in a risk to your rights and freedoms, we will notify the Swedish Authority for Privacy Protection, and you where required, in accordance with the GDPR.

10. Your rights under data protection law

Data protection law gives you a number of rights over your personal data. Subject to the conditions and exceptions in the law, you have the right to:

To exercise any of these rights, please email us at info@lynkrr.se. We will respond within one month. We may need to verify your identity before acting on your request. Exercising your rights is free of charge, unless your request is clearly unfounded or excessive.

If you believe we have not handled your personal data correctly, we would like the chance to put it right, so please contact us first. You also have the right to lodge a complaint with the Swedish supervisory authority:

11. Children’s privacy

Our website and services are intended for businesses and professionals, not for children. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Automated decision-making and profiling

We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. Our advertising partners may use profiling to show you relevant ads, but this only happens with your consent, and you can withdraw that consent at any time as described in section 3.

13. Links to other websites and services

Our website may contain links to other websites and embedded tools that are not operated by us. This policy does not apply to those third-party sites and services. We encourage you to read the privacy policy of every website and service you visit.

14. Changes to this privacy policy

We may update this policy from time to time to reflect changes in our practices, our services, or the law. When we do, we will update the “Last updated” date at the top of this page. If the changes are significant, we will take reasonable steps to let you know. We encourage you to review this page periodically.

15. How to contact us

If you have any questions, requests or concerns about this Privacy Policy or about how we handle your personal data, please get in touch:

• By email: info@lynkrr.se
• By phone: 010-185 00 01
• By post: Lynkrr AB, Opalgatan 107, 421 62 Västra Frölunda, Sweden